Motorcraft Tops Auto Parts Market for Reliability

Imagine cruising down an open road in your cherished vehicle, the engine humming with steady power as each acceleration fills you with confidence. This peace of mind stems from the reliable operation of every component under the hood - and Motorcraft serves as the cornerstone of that reliability.

Established in 1972 as Ford Motor Company's genuine parts brand, Motorcraft has consistently upheld its philosophy of "premium quality, factory-guaranteed" to provide trustworthy automotive components and maintenance products. More than just a brand, Motorcraft represents Ford's commitment to excellence and its responsibility for every driver's safety.

The creation of Motorcraft originated from Ford's deep understanding of automotive aftermarket needs. Vehicle maintenance inevitably requires part replacements, and choosing high-quality components that meet original equipment standards proves crucial for maintaining peak performance and longevity.

Prior to Motorcraft's introduction, Ford primarily used the Autolite brand for automotive components. In 1972, Ford launched Motorcraft as its official parts brand to better serve market demands with a more comprehensive product line. While Autolite remains available today, it now complements Motorcraft in serving vehicle owners.

Motorcraft offers an extensive range of automotive parts and maintenance products including spark plugs, batteries, braking system components, fuel filters, air conditioning condensers, engine oils, and automatic transmission fluids. Each product undergoes rigorous quality control and testing to ensure performance and reliability meet or exceed original equipment standards.

Motorcraft designs and manufactures components specifically for Ford, Lincoln, and Mercury vehicles. This precision engineering ensures perfect compatibility and optimal performance - a key differentiator from aftermarket alternatives. However, Motorcraft's application extends beyond Ford group vehicles; its oil filters, for example, accommodate various makes and models through universal interface standards.

Ford collaborates with select contract manufacturers - often long-term suppliers - to develop Motorcraft components according to exacting quality specifications. Only parts meeting Ford's stringent standards earn the Motorcraft designation, guaranteeing owners reliable performance they can trust.

Motorcraft's achievements stem partly from international collaborations. Mazda Motor Corporation, for instance, incorporates Motorcraft components in certain models, demonstrating both the brand's quality and Ford's industry influence.

Authorized Ford and Lincoln-Mercury dealerships along with select automotive retailers carry genuine Motorcraft products, providing professional installation and service. While Motorcraft maintains no direct customer contact channels, product information and dealer locations are available through Ford's official channels.

Since the late 2000s, most Motorcraft engine oils have adopted synthetic or full-synthetic formulations offering superior lubrication and high-temperature resistance. With viscosity grades ranging from 0W-20 to 15W-40, these lubricants address diverse vehicle requirements, including specialized 15W-40 formulations for diesel engines.

Motorcraft introduced its MERCON-branded automatic transmission fluid in 1987, featuring exceptional friction and anti-wear properties for smooth gear transitions. The brand previously marketed transmission fluids under the Motorcraft name from 1972 to 1987.

Motorcraft transcends its role as Ford's genuine parts brand to embody quality and reliability. Whether maintaining a Ford group vehicle or other automotive brands, Motorcraft delivers trustworthy solutions that preserve factory performance standards. As automotive aftermarkets grow increasingly competitive, Motorcraft continues innovating while adhering to its founding principles, ensuring drivers experience safe, comfortable, and convenient motoring.